Two of Gen Z’s favorite brands have joined forces in the name of comfort.
On Tuesday, Levi’s and Crocs will launch three clog styles that nod to denim’s storied past.
The first two offerings from the collection feature an elevated take on Crocs’ All-Terrain Clog. Each pair has been updated with a denim-wrapped upper with Sashiko stitching, a traditional Japanese embroidery technique. The clogs have an adjustable heel straps and rugged lug outsoles with enhanced tread for increased traction and support.
Two colorways are available—light-wash uppers with bone soles and dark-wash uppers with a navy sole.
Just like a pair of Levi’s jeans, a Red Tab can be found on the wearer’s right shoe along with button shanks on the heel strap. A Japanese version of the brand’s iconic Two-Horse pull logo can be found on the footbed.
Each pair also comes with three metal Jibbitz charms custom made for the collaboration that can be added to the top of the shoe. The trio of charms includes a silver feather, koi fish and a Southwest turquoise- and gold-themed bauble.
A third style in the capsule collection is a tie-dye-printed Classic Clog inspired by Shibori dyeing. Each shoe has a Levi’s red outsole and comes with eight custom Levi’s Jibbitz charms inspired by ’60s counterculture and archival Levi’s graphics.
“We share Levi’s brand commitment to innovation and self-expression,” said Heidi Cooley, Crocs chief marketing officer. “This collaboration invites fans everywhere to step into a new era of creativity and comfort.”
The unisex shoes have become a popular choice among young consumers, balancing their wider fit jeans and offering lightweight comfort, while also tapping into pop culture. Crocs’ recent collaborations with Bad Bunny, Post Malone and Justin Bieber quickly sold out. Last December, Crocs launched a collection of denim-printed clogs with Grammy Award-winning R&B singer-songwriter SZA.
“We were thrilled to work alongside the forward-thinking Crocs team on bringing together our two iconic brands for this innovative capsule collection,” said Kenny Mitchell, Levi’s chief marketing officer. “Our brands are champions of bold self-expression and personal style. These shoes are for everyone and we know they’ll be treasured by fashion fans around the world.”
The Levi’s x Crocs collection will be available on Levi’s website and app, and in select Levi’s stores. The collection will be available for purchase on Crocs’ website and through select wholesale partners worldwide starting Sept. 21.