Calvin Klein continues its “Calvins or Nothing” series with a new campaign featuring female soccer superstars.
The campaign lands ahead of the FIFA Women’s World Cup taking place July 20-August 19 in Australia and New Zealand.
U.S. striker Alex Morgan, English forward Chloe Kelly, French midfielder Kenza Dali, Japanese forward Mana Iwabuchi and Australian forward Mary Fowler star in the campaign.
Besides having soccer in common, the globally recognized athletes are at the top of their game. “Extending the visual narrative of ‘Calvins or nothing,’ this campaign highlights each woman in an intimate setting designed to reveal their confidence and sensuality,” the brand stated.
The athletes are dressed in essential Calvin Klein styles, including new modern cotton underwear and signature logo tees. Key denim styles include the high rise straight, 90s straight, straight and bootcut jeans as well as cropped and classic Trucker jackets.
Campaign content will be shared across Calvin Klein’s social channels and will also show up across high- impact out-of-home locations around the world.
The PVH Corp.-owned brand bowed the Calvins or Nothing” campaign in 2022 to showcase tried and true wardrobe staples. Previous “Calvins or Nothing” stars include model Kendall Jenner, actor Michael B. Jordan and tennis player Carlos Alcaraz.
