Calvin Klein is celebrating Australian Pride in a big way.
The PVH-owned brand unveiled a gender-fluid Australian Pride collection called “This Is Love” this week. Released in time for Sydney WorldPride 2023, an LGBTQIA+ event with installations, queer art parties, theater, drag and family shows held Feb. 18-Mar. 5, the collection features over 120 apparel, underwear and accessory pieces.
Limited-edition styles consist of “new cuts” and “vibrant colors,” the brand said, including an oversized denim jacket, denim shorts, jeans and an array of tees, tanks and hoodies, most of which feature the words “This Is Love.” Additionally, Calvin Klein’s signature underwear fits feature “This Is Love” on the waistband.
Rounding out the collection are several accessories, including socks, bucket hats, tote bags, shoulder bags, sandals, baseball caps, fanny packs and belts.
Retail prices range from $29.95 Australian dollars ($20.76) for the socks to $249.00 Australian dollars ($172.57) for the jean jacket. While the collection is currently only available in select regions in Australia and New Zealand, Calvin Klein wrote on Instagram that it plans to release more styles globally this summer.
In support of the collection, Calvin Klein tapped Australian singer-songwriter and actor Troye Sivan to star in its “Feel Pride” campaign which celebrates the “euphoria at the heart of the LGBTQIA+ community” for Pride. Accompanying the “Bloom” singer in the campaign are Manahou Mackay, New Zealand’s first openly transgender model, and Indigenous Australian model Nathan McGuire.
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“When I went to my first ever Pride parade, my parents came with me. That just felt like a big moment for me,” Sivan said in Calvin Klein’s campaign video.
McGuire added, “Visibility is very important, I’m the first Indigenous Australian in a Calvin Klein campaign.”
The collection also includes a six-piece capsule of tees and accessories created in partnership with First Nations artist, Jake Simon. The black-and-white garments feature color pops, shapes, lines and dots that represent the “First Nations people across Australia—speaking to multiple Tribes, skin and language groups.”
“Being a proud gay man, the colors and meaning behind the palette really resonate with me,” Simon said. “The motif of joining circles represents community, while arrow shapes are both journey and warrior. The shapes and the meaning behind this speak volumes, representing the minorities within the community who are strong and resilient and showing that love wins.”
With each Pride item sold, Calvin Klein Australia will donate $0.30 Australian dollars (approximately $0.21) to BlaQ Aboriginal Corporation—on top of the $100,000 Australian dollars ($69,245) it donated over the past three years with its parent company, PVH Corp.’s foundation—supporting the Aboriginal and Torres Strait Islander LGBTQI+ community.