7 For All Mankind’s new campaign stars British model, actress and entrepreneur Cara Delevingne. Chosen for her “originality, unique style, and free spirit,” Delevingne sports the Delta Galil Industries-owned label’s nostalgic Spring/Summer 2022 collection.
With fashion casualizing during the pandemic, 7 For All Mankind shifted gears to focus on easy styling and laidback fits.
The women’s spring line is described as a “delicate tease of the romantic ’70s clashed with a hint of minimalist ’90s” interpreted in a modern way. Symbolic bird and floral embroidery nod to bohemia, while garments are designed with a decidedly loose fit.
“Having recently celebrated our 20th anniversary, we look towards the post-pandemic future with a sense of optimism that will set the foundation for our evolution, while staying true to our DNA,” said Francesca Toninato, 7 For All Mankind CEO. “The effortless style of our denim, the attention to fit, and our obsession with innovation will continue to be central to our vision.”
The Easy Straight, a 100 percent cotton white jean that hits at the ankle, is intentionally slouchy and sits lower on the hip. A bleached indigo version has a super-soft handle. An oversized Trucker jacket coordinates with high-rise shorts, and a double-breasted blazer has a relaxed yet elevated look.
A recent Rivet x Project Awards recipient, 7 For All Mankind is also promoting the No Filter Denim range of jeans made with triple-core yarn for flexibility and freedom of movement. “Denim is a fantastic, enduring style statement and an essential part of how I express my style,” Delevingne said in a statement.
As part of the Delevingne partnership and campaign, 7 For All Mankind has donated to The Cara Delevingne Foundation, while jointly developing content to bring awareness to the causes her foundation supports. These include Covid relief, women’s shelters, food banks, mental health, LGBTQ+, and healthcare, and organizations such as The Trevor Project, GLAAD, No Kid Hungry, Feeding America, and The Getty Covid Relief.