Update (Oct. 3, 2019): Reebok has announced the release dates for all of the colorways of the Instapump Fury Boost.
The “Prototype” colorway, using the palette from the original “pullover” Instapump Fury sample in white, royal blue and solar orange, drops Oct. 5 exclusively at AtmosCon Japan. A wider Asia-Pacific release is scheduled for Oct. 11 and a global release will take place on Nov. 15. The “OG Meets OG” pack, which is executed in the colorways of the debut Instapump Fury and UltraBoosts drops Oct. 25 in Asia-Pacific retailers and worldwide on Nov. 22. And the “Black & White” pack, featuring monochromatic uppers with metallic GraphLite, releases Dec. 6 everywhere.
Original: Boost cushioning has long been synonymous with top-tier Adidas footwear. But the acclaimed tech is about to make an appearance on a classic Reebok sneaker.
The athletic giants are set to deliver the Instapump Fury Boost, a look that pairs the futurism of Reebok’s Instapump, which originally hit the market in 1994, with Adidas’ modern performance cushioning. (Adidas is the parent company of Reebok, acquiring the brand in 2005.)
“Instapump Fury Boost is exactly something we would have tried back in 1994 if we had had the technology,” Instapump Fury designer Steven Smith said in a statement. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”
The Instapump Fury was a bold look for the ’90s. Aside from Pump tech, the sneaker featured a sandal-like design and an eye-catching Split Sole unit, executed with Smith’s “no more than what you need” mantra. And the first Adidas shoes featuring Boost hit the market in 2013, although the innovation would take off two years later when the Three Stripes debuted the UltraBoost.
“When the Instapump Fury was released in 1994, there was no other athletic shoe like it. Even today, it feels ambitiously experimental,” Reebok Classic GM Kelly Hibler said in a statement. “Now 25 years later, the Instapump Fury is ready for reinvention. Celebrating the legacy of the Instapump and the cushioning of Adidas’s Boost technology, the Instapump Fury Boost is here for a whole new generation.”
Although Reebok and Adidas announced the release of the shoe today, images are not yet available. But the brands hinted that it will “capture the heritage of both the Instapump Fury and Boost concepts.”
The sneaker will drop in three packs throughout fall ’19, starting with the Instapump Fury Boost “Prototype,” sold exclusively at AtmosCon Japan on Oct. 5. The sneakers will be limited to 50 pairs.
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