×
Alerts & Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Kanye West Is Forbes’ 2019 Highest-Paid Hip-Hop Star — and It’s All Thanks to Yeezy

The sneaker brand is on pace to do $1.5 billion in sales this year.
Kanye West
Kanye West
Shutterstock

Kanye West‘s sneaker empire has landed him a new accolade: highest-earning hip-hop star.

For the first time in West’s career, he was ranked No. 1 on Forbes‘ list of the highest-paid hip-hop stars for the year, leapfrogging over mentor Jay-Z.

The rapper-designer earned $150 million before taxes in the past year, largely due to the success of his Adidas Yeezy sneaker line. Adidas Yeezy is on pace to do $1.5 billion in sales the year, putting it in competition with Jordan Brand, which brings in around $3 billion annually.

West also profits from sales of his Yeezy apparel line, which he owns outright at 100%.

Jay-Z landed the No. 2 spot on the list with $81 million, much of that earned through his On The Run II tour with wife Beyoncé. Jay makes additional income as Puma’s president of basketball operations and from his streaming service, Tidal.

Drake was rated No. 3 with $75 million before taxes, with Diddy ($70 million) and Travis Scott ($58 million) rounding out the top five. Drake and Scott have both collaborated with Jordan Brand on sneakers.

Notably, only two women ranked among the world’s top 20 highest-paid hip-hop stars: Nicki Minaj (No. 12 with $29 million) and Cardi B (No. 13 with $28 million). Both rappers have ties to fashion. Minaj is collaborating on a capsule with Fendi, while Cardi is a Reebok ambassador and has put out two collections with Fashion Nova.

See Forbes‘ full list below:

20. Pitbull ($18 million)

19. Wiz Khalifa ($18.5 million)

18. Nas ($19 million)

17. Future ($19.5 million)

16. Birdman ($20 million)

15. Meek Mill ($21 million)

14. Swizz Beatz ($23 million)

13. Cardi B ($28 million)

12. Nicki Minaj ($29 million)

11. J. Cole ($31 million)

10. Childish Gambino ($35 million)

9. Migos ($36 million)

8. Kendrick Lamar ($38.5 million)

7. DJ Khaled ($40 million)

6. Eminem ($50 million)

5. Travis Scott ($58 million)

4. Diddy ($70 million)

3. Drake ($75 million)

2. Jay-Z ($81 million)

1. Kanye West ($150 million)

Want more?

Kanye West Explains Why Yeezy Is ‘the Lamborghini of Shoes’ in ‘Forbes’ Interview

‘Forbes’ 2019: Taylor Swift Is Highest-Paid Celebrity, With Kylie Jenner & Kanye West Just Behind Her

Dwayne Johnson Named Forbes’ Highest-Paid Actor — Here’s How He Earns His Money

Shopping With FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Fiona O'Keeffe, Team USA, FN, Footwear News, March 2024, cover, magazine, magazine cover, print media
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.